The red dust of Moab has been witness to more than just thrilling off-road adventures; it’s absorbed decades of history, etched by the tracks of countless Jeeps making their annual Easter pilgrimage. What started as a small gathering has blossomed into the legendary Easter Jeep Safari, a testament to the enduring spirit of off-roading and the iconic vehicle that made it all possible.

Rewind to the spring of 1967. The Moab Chamber of Commerce, seeking to boost tourism during the quieter Easter weekend, partnered with local Jeep enthusiast Tom Mobley. The idea was simple: invite fellow Jeep owners for a weekend of trail rides and camaraderie amidst the stunning red rock landscape. That first year, a modest group of Jeeps ventured out, exploring the rugged beauty that Moab had to offer.

Little did they know, they were laying the foundation for an event that would capture the hearts of off-roaders worldwide. As word spread, the Easter Jeep Safari began to grow steadily. The challenging terrain of Moab, perfectly suited for the capabilities of the Jeep, became a natural draw. Each year saw more participants, more trails explored, and a deepening sense of community among Jeep enthusiasts.

The Early Days

The early years were characterized by a more informal atmosphere. Trail routes were often less defined, relying on the knowledge of local experts. Participants were self-sufficient, carrying their own supplies and relying on each other for support. This pioneering spirit, the willingness to tackle challenging landscapes with ingenuity and collaboration, remains a core element of the Safari’s identity.

Over the decades, the Easter Jeep Safari evolved. As the event grew in popularity, the Red Rock 4-Wheelers, a local off-road club, stepped in to take over organization in the early 1980s. Their dedication and expertise brought structure and safety to the event, mapping out increasingly diverse and challenging trail options. They also fostered a strong ethos of Tread Lightly principles, emphasizing responsible off-roading and the preservation of Moab’s fragile environment.

The Safari also mirrored the evolution of the Jeep itself. From the early flat fenders to the more sophisticated models of today, each era of Jeep history has been represented on the Moab trails. The event became a showcase for innovation, with enthusiasts eager to test the limits of their vehicles and the latest aftermarket modifications.

Until Now…

Today, the Easter Jeep Safari is a nine-day extravaganza, drawing thousands of participants from across the globe. While the scale has changed dramatically from those initial small gatherings, the core spirit remains the same: a shared love for Jeeps, a passion for exploring challenging terrain, and a strong sense of community.

Looking back at the history of the Easter Jeep Safari is a reminder of the power of a simple idea and the enduring appeal of adventure. It’s a story etched in the red rocks, driven by the rumble of Jeep engines, and fueled by the camaraderie of those who answer the call of the trail. As we continue to gather in Moab each Easter, we honor the legacy of those early pioneers and celebrate the enduring spirit of the Jeep and the incredible landscape it allows us to explore.

What aspects of the Easter Jeep Safari’s history do you find most fascinating? Share your thoughts in the comments below!